The latest versions of Midjourney can dramatically speed up the design of brand identities. I've collected the best prompt examples and recommended prompt structure (scroll down to see it) to save you time.

Midjourney logo examples

Prompt: Flat vector logo with letter F combined with a flower, modern, Paul Rand style

Prompt: Simple minimal logo of a bird, style of Milton Glaser, one color, no text

Prompt: Flat vector logo chat symbol, minimalistic, Sagi Haviv style, solid white background, no details

Prompt: Simple mascot for a dog company, japanese style, no details, solid white background

Prompt: Flat vector logo red note symbol in round, simplified, minimalistic, no details, Paul Rand style, solid white background

Prompt: Simple and modern logo design, food delivery company, green, one color, vector

Prompt: Flat geometric vector graphic logo of bird, purple solid color, Massimo Vignelli style, simple, while background

Prompt: Modern tech startup company logo, house symbol, minimal simple line logo, solid white background

Prompt: Vector logo for pizza place, two-tone, solid colors, Michael Bierut style

Prompt structure

Using the right words is crucial when interacting with language to image models. Sometimes mention of one keyword can dramatically change the end results.

Here's my suggested prompt structure after I spend days specifically ideating logos in Midjourney.

Firstly, explicitly mention that you need a logo or symbol. Great keywords for that are "symbol", "logo", and "vector logo".

Then, mention the style that you'd like. I've tested multiple options and prompts "minimalistic", "solid line", and "simplified" get the job done in most cases.

Another suggestion is to include a person or studio whose style you like. It can be famous designers like Massimo Vignelli, Sagi Haviv, Michael Bierut, and Paul Rand. Or studios like Koto or Pentagram.

Finally, include a "solid background" to get rid of colorful or blurry backgrounds and focus on the symbol and logo.

Midjourney hack

It's one of the coolest features of Midjourney. What if I tell you, that it can actually suggest to you what keywords to use inside the prompt? How:

1. Find and save logos that you like

2. Use the command /describe

3. Upload/add a link to the image

4. Midjourney will decompose the image, give you four variants of the prompt 

Take some of the keywords that it used and put them inside your prompt to get the style that you want! 

Conclusion 

With the right prompts, Midjourney can be a powerful tool to design logos. It can save time both for professional designers who need help in ideation and for people who have never touched graphical editors.